The Strategic Marketing short course examines all facets of strategic marketing from market analysis and customer profiling to segmentation and brand positioning. You will learn the benefits of adopting strategic marketing tools and how they can support you in growing your organisation.

You are a product, brand or marketing manager or you’re looking to advance your career in marketing.

You’ll have the skills and knowledge to effectively implement marketing strategies.

• Analyse environmental forces that impact on marketing plans
• Undertake quantitative and qualitative research and analyse trends
• Develop offensive and defensive strategies for competitive advantage
• Implement marketing strategies and monitor performance

This course aligns with the following units of competency:
BSBMKG501 Identify and evaluate marketing opportunities
BSBMKG502 Establish and adjust the marketing mix
BSBMKG507 Interpret market trends and developments
BSBMKG514 Implement and monitor marketing activities
BSBMKG609 Develop a marketing plan