The Marketing Fundamentals short course explores the role of marketing within the organisation. Exploring the concepts of research, planning, segmentation and positioning, you will learn how marketing activities support the attainment of business goals.

If you are currently new to a marketing role or looking to learn more about all aspects of the marketing function.

You will be able to contribute to marketing strategies by identifying and exploiting opportunities to support your organisation’s objectives.

• Align marketing strategies to organisational goals and priorities
• Implement planning and control processes
• Audit internal and external environmental forces
• Undertake research and know your market
• Establish your market position
• Build your brand profile