The Key Account Management short course will provide you with the tools and techniques to develop and implement tailored key account management strategies for your organisation.

You’re an account manager, sales manager or you’re looking to develop your career in this area.

You will develop best practice key account management competencies and have the knowledge and skills to effectively identify,develop and manage your key accounts.

• Identify and segment key accounts and their profitability
• Identify opportunities to add value and provide a total business experience
• Create and implement client focused service strategies
• Create a written key account management plan
• Develop and implement contract management and communication plans